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Management and Marketing in Publishing

Form of conduct: Lecture, Practice

Year cycle: Academic year 2024-2025

Course content:

The Management and Marketing in Publishing covers the production, distribution, and promotion of books and media. Students learn about strategic planning, audience targeting, and brand development. The curriculum includes topics such as market research, digital marketing strategies, and sales techniques. Students engage in case studies and hands-on projects to apply their knowledge in real-world publishing scenarios. The course prepares them for careers in various roles within the publishing industry.

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What we teach:

Related Faculty and Researchers

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Rizvanov Qodir

Primova Mastura

Elov Botir

Yodgorov Umidjon

Khusainova Zilola

Amirova Luiza

"Science and technology are for everyone – create your own future."

LECTURE

1. Goals and objectives of the course. Theoretical foundations of management

2. Management methods. Emergence and development of management

3. Organization as an object of management. Organizational structures.

    Making decisions

4. Communication and information technologies in management

5. Encouragement of employees (motivation). Organization of interaction in

    the organization. The organization's personnel structure and its formation.

6. Socio-economic nature of marketing. Marketing research and marketing

    systems information

7. Market segmentation, selection of target segments and determination of

    product positioning. Price and sales policy

8. Marketing management in a publishing and bookselling enterprise.

9. Direction of market development. Types of book markets.  World book

    market: formation, development, main problems and ways to solve them

10. Publishing market in Uzbekistan: formation, development, main problems

     and ways to solve them

PRACTICE

1. Theoretical foundations of management. Management and control.

    Management tasks

2. Management methods

3. Emergence and development of management

4. The organization, its qualities and types. Publishing organizations, their

     internal structure and main elements

5. The purpose and elements of the organizational structure

6. Planning and clarifying the organization's mission in management. Goals,

    their types and formation

7. Content of strategic management of the organization. Stages of strategic

    management of the organization

8. Necessity and quality of management decisions. Types of management

    decisions

9. Organizational powers, their types

10. Staff of the organization. Recruitment, selection and reduction of

      employees

THE PRESIDENTIAL SCHOLARSHIP

The scholarship of the President of the Republic of Uzbekistan established for assignment to students is distributed separately for bachelor and magistracy based on one scholarship for each of the directions: agriculture and water management, engineering and computer science, health and social welfare, socio- humanitarian and social sciences, natural sciences, business and management, pedagogy, culture, art and sport, foreign languages, law and international relations, journalism.

The scholarship of the President of the Republic of Uzbekistan is appointed to the students of the last year of study, the citizens of the Republic of Uzbekistan, (for bachelor and magistracy separately) of state higher educational institutions according to the results of a competitive selection conducted by the Ministry of Higher and Secondary Special Education of the Republic of Uzbekistan.

Ministry of Higher Education, Science and Innovation of  the Republic of Uzbekistan considers applications for scholarships once a year. Documents are  accepted from August 1 to August 15, and consideration is from September 10 to September 25

NAVO’I SCHOLARSHIP

Students of the last two years (3rd, 4th years) who have mastered all subjects with excellence (25% at most) and at least 2 articles (or theses) have been published can apply for the state scholarship named after Navo’i.

The documents will be accepted by Orifjon Olimjanov, the leader of the primary organization of the university's Youth Union, until June 25 of this year. Address: Faculty of Uzbek language and literature, room 202 For questions and inquiries:

1. @Orifjon_Olimjanov

2. +998942748370

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Entry requirements

English language requirements

You do not need to prove your knowledge of English if you are a national of certain countries.

IELTS

REQUIREMENTS

TOEFL

5,5

Speaking

17

5,5

Reading

18

5,5

Listening

18

5,5

Writing

17

5,5

Overall/Total score

17

Information

Address: 103, Yusuf Xos Khojib Street, Yakkasaray District, Tashkent

Contact: (+998 71) 2814511

Bus: 11, 32, 47, 76, 77, 81, 98, 126, 140

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